Susan Payton is the President of Egg Marketing & Public Relations, an internet marketing firm. She blogs at The Marketing Eggspert Blog, and teaches marketing courses at Marketing EggSchool. Follow her on Twitter @eggmarketing.We all know about Twe…
Brian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage. You can connect with him on Twitter or Facebook.The debate over measuring social media investment inspired many brands to cannonball into popular soci…
Any news organization’s web site can get a story picked up by popular sites such as Drudge Report, Huffington Post, Digg, or even Fark, resulting in a bump in page views. But that’s a traffic anomaly. A key metric media companies want to grow is th…
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