Brian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage. You can connect with him on Twitter or Facebook.One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its …
Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success, an award winning blogger at Personal Branding Blog, a national speaker and consultant on branding and a BusinessWeek columnist.There have been countless…
Susan Payton is the President of Egg Marketing & Public Relations, an internet marketing firm. She blogs at The Marketing Eggspert Blog, and teaches marketing courses at Marketing EggSchool. Follow her on Twitter @eggmarketing.We all know about Twe…
Brian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage. You can connect with him on Twitter or Facebook.The debate over measuring social media investment inspired many brands to cannonball into popular soci…
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Business blogging can be exceptionally rewarding. When done correctly, a su…
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