El Debut de Martín Palermo y El Pato Abondanccieri fueron anécdota en una jornada a puro motor acompañado de un nuevo compañero de aventuras el mísmisimo Leandro Andino (@leanandino). Pudimos acercarnos al Oscár Gálvez de la Ciudad de Buenos Aires con ansias de velocidad y si no fuese porque a mi co-equiper le afanaron su [...]
Tropical Storm Irene (click image for enlargement)
To the relief of everyone on the Eastern seaboard and the rest of the world, Hurricane Irene has now been downgraded to Tropical Storm Irene. Throughout the time the storm soaked the eastern seabo…
Se presentaron en este primer evento dando presentaciones y contando sus experiencias Ignacio Botinelli (Social Media), Guido de Benedetti (Omilen IT Solutions), Juan Lehmann (Vurbia Technologies), David Rodriguez (Vurbia Technologies) y Sergio Drucaroff (Emprendedorismo) en el primer panel. Luego se presentó un panel de emprendedores locales con Crisitian Rivero (Lujan Deportivo), Luján Hoy, Pc Online [...]
Hoy 6 de marzo, desde las 16:30 hora de Argentina, se realizará el primer encuentro de Patagonia Valley, desde Comodoro Rivadavia (Chubut, Argentina), el cual será el punto de partida para las nuevas relaciones, proyectos, ideas y solucio…
If you haven’t heard, EECI2010 is taking place on May 31 – June 2nd in San Francisco. This will be the biggest ExpressionEngine/CodeIgniter event to date, attracting hundreds of people. EllisLab is proud to be a major sponsor and participant. We hope to see you there!
Como bien ha quedado claro en varias ocasiones soy un apasionado de esas imágenes que nos muestran visualmente información sobre determinado tema, vamos, lo que se conoce como una infografia, las cuales de un tiempo a esta parte se están poniendo …
If you’re not creating great content to help your company get found online, you’re missing an incredible opportunity to legitimately connect with people searching for information related to your industry or product.
According to a new study from the University of Missouri, out of the 73% of American adults who use the internet daily, over half of them emotionally responded and remembered content that they found “searching” instead of “surfing.”
This data, published as “The Effect of Searching Versus Surfing on Cognitive and Emotional Responses to Online News” in the Journal of Media Psychology, should be an immediate motivator for any business interested in driving highly qualified leads through SEO. This study absolutely confirms that companies creating quality content that meet the informational needs of readers (rather than only their entertainment needs) have a greater chance of connecting emotionally to potential customers. Companies can then leverage this emotional connection to nurture leads and drive their customers to complete an action on their site.
Unfortunately, though the data presented in the study is very interesting, the marketing takeaway in the University of Missouri article appears to incorrectly recommend Outbound Marketing tactics instead of Inbound Marketing as a way to get found by people using search. In the article, Kevin Wise, assistant professor of strategic communication, says that site sponsors should “consider increasing their advertising on pages that tend to be accessed via search engines.”
You should not advertise on pages if you intend to get found in search. You don’t get credit for that traffic. Instead, you should create and search engine optimize your own content so your content can really get found.
The study also found that people remember and understand the information they discover when they conducted specific searches. When you create your content, be sure you create specific content that answers specific questions and use specific keywords that people (looking for answers within your industry) are searching for. This way you not only get found in organic search by the people you’re looking to attract, but really make an impression in their memory.
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Google Building Maker es el nombre de un nuevo proyecto de Google, en el cual somos los usuarios quienes podemos colaborar creando modelos 3D de edificios de nuestra ciudad.
Así Google puede lograr ofrecer modelos 3D de construcciones de cualquier c…
De acuerdo a un estudio de la revista Ethnology, el español sube al segundo lugar como lengua materna en el mundo y ocupa la tercera posición en Internet tras el inglés y el chino. Esto lo dijo Carmen Caffarel, directora del Instituto Cervantes, po…
Que el iPhone no soporta flash no es nada nuevo. Lo nuevo es el mensaje que les presentamos en la imagen anterior. Anteriormente, veíamos mensajes como: “actualiza tu navegador y tu plug-in de flash”, pero ahora si visitas la página de Adobe des…
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